Our varied Media

Just as there is a target-rich environment for bike safety messages, so there is no end of media-use in message delivery. From our research expedition, we ask our teeming applicants to document the ways in which they can use print, visual, electronic and social media to do information hype. Among the options we have seen and recommend these:
Inserts in utility bills, especially time to coincide with major events, like the National Bike Month, etc. Newspaper and newsletter columns, blogs, community newsletters Public Service Announcements on TV, radio, billboards, and in print media Company and government intranet sites as well as website and social media pages Bus wraps and adverts, transit shelter posters when the human touch cannot be beaten, we highly recommend
establishing a Bicycle Ambassador program where people (often younger, seasonal workers) are hired to deliver safety talks, ride major trails and routes offering assistance, promote bicycling safety at events, festivals, fairs etc. States have unique ability to affect motorist and bicyclist education by facilitating training and education required for the said program. State published driver’s manual establishing the standards expected of drivers to pass the driver’s test in both cases including information, relating to safe interaction with bicyclists is recommendable.

We are expecting the next transportation bill to include funding and enforcing a new nationwide street policy, safe routes to school program. The bill should emphasize creating of safe routes to school, to encourage children to ride, and to teach kids how to walk and bike to school. Some states can take this as in innovative programs for her people. A federal support will help turbo-charge these programs, which is now on model for its implementation.